Why Muppets Matter

The old saying goes, all you really need to know you learned in kindergarten. While I’ve always thought that made a good bit of sense, it really hit home today as I watched executives from the long-running children’s show Sesame Street present at the Cannes Lions International Festival of Creativity. Their premise? Change the world…

Nike’s Gamble, and Why it Worked

The 2018-2019 NFL Season ended with perhaps the least surprising headline: New England Patriots are Super Bowl Champs. Again. But the season started with a wholly original headline: Former QB Sparks Controversy in New Nike Ad. When Nike released a TV spot in early September 2018 featuring Colin Kaepernick, the sports apparel company was gambling…