Who We Are
Putting wisdom to work
When your people thrive, your business does, too.
For nearly 20 years, KWI has helped organizations like yours create dynamic workplace cultures. By fueling connection, trust and motivational drive within teams, departments and across entire organizations, our clients enjoy lasting change.
Who We Are
You know better than anyone — great work starts with great people.
Our seasoned team is a mix of strategists, storytellers and problem-solvers dedicated to helping your people move forward together.
With a culture rooted in equal parts curiosity and creativity, we thrive on helping you uncover insights, bring ideas to life with breakthrough creative campaigns and drive meaningful change for your teams.
Our Purpose
Our purpose is to inspire a world
where people come to work
motivated, engaged and driven
to effect positive change.
Engagement Matters
Here’s why
Employees and customers aren’t just stakeholders — they’re the foundation
of your success. Studies show that highly engaged teams experience:
23%
A 23% increase
in profitability
18%
An 18% boost
in productivity
43%
A 43% reduction
in turnover
How We Do It
When employees feel seen, heard and valued, they start to truly invest in your culture and your business. That’s how we work, too.
By digging in at the front line, we get a real feel for the people closest to the work. This helps everyone get an honest understanding of what the issues are and how to assemble an action plan.
Partner
As part of your team, we dive in to understand and uncover employees’ motivations, needs, wants and fears at all levels.
Strategize
We pull from experience and incorporate these human variables to create a unique plan that moves your team toward success.
Execute
We equip your team with the knowledge and ability to bring the plan to life — and work right alongside you to get the work done.
Measure
We track how employees are feeling about the change along the way to find out what’s working — and what needs work.
Pivot
Results inform the next steps to ensure alignment and achieve real outcomes.
Are you ready to transform your organization from the bottom up?
We’re ready to help. Reach out to our team at info@kwicomm.com.
The KWI story:
A timeline of growth and people-first innovation
2007: KWI LAUNCHES
KWI opens its doors with a small, mighty team focused on journalistic principles —storytelling, culture and true client partnership.
2010s: BROADENING OUR IMPACT
As the communication landscape changes, so does KWI, expanding its focus from internal messaging to holistic engagement that prioritizes clarity, authenticity and connection.
2015: PEOPLE-CENTRIC COMMUNICATION
KWI expands its expertise beyond traditional communications to include change management and employee engagement, helping clients navigate transformation with empathy and impact.
2022: A NEW ERA OF LEADERSHIP
Leah Gladu becomes CEO, bringing a collaborative, values-driven culture centered on excellence, inclusion and shared growth.
2024: KWI’S NEXT CHAPTER
Leah purchases KWI Communications. Under her leadership, KWI continues to use communications as a powerful tool for engagement, strategy and business success.
Meet The
KWI Leadership Team
Leah Gladu
Owner and Chief Executive Officer
Leah Gladu
Owner and Chief Executive Officer
Top 5 Strength: Strategic, Activator, Command, Futuristic, Relator
Leah is a dynamic leader with over two decades of experience in a constantly evolving industry. As the driving force behind KWI, Leah offers expertise as a practiced storyteller, inspiring leader and strategic thinker in corporate communications strategies across all touch points. In January 2024, Leah stepped into the role of CEO, bringing with her a history of successful leadership within the company, having previously served as an account lead, vice president and president. Before joining KWI, Leah managed communications departments at InComm, LimeLight Networks and EyeWonder. Throughout her career, she has become known for her ability to craft compelling narratives, mentor up-and-coming leaders and drive organizational success.
Michelle Bailey
Head of Finance and Office Management
Michelle Bailey
Head of Finance and Office Management
Top 5 Strengths: Achiever, Relator, Maximizer, Analytical, Individualization
Michelle manages all aspects of KWI’s financial and operational health. Since joining KWI in 2018, she has successfully streamlined financial processes, optimized account planning and enhanced overall business operations, enabling KWI to grow and thrive. With over 20 years of experience across real estate, finance and communications industries, Michelle brings her results-driven approach to every challenge. Known for her attention to detail and ability to retain lines of communication with the highest level of integrity and discretion, Michelle is an expert at fostering collaboration at all levels of the business in demanding and complex environments.
Natasha Joseph
Head of New Business Development
Natasha Joseph
Head of New Business Development
Top 5 Strengths: Positivity, Relator, Individualization, Input, Responsibility
Natasha is a strategic communicator passionate about connecting businesses with the right solutions. With extensive experience in internal and external communications, she specializes in change management, executive messaging, issues management and product launches. Before joining KWI, Natasha was the Director of North America Business Operations for Merial Inc. She also brings a wealth of agency experience, having spent eight years with GCI Group (now Cohn & Wolfe). Her approach to every interaction, from peers and team members to clients with unique communication challenges, is rooted in creativity, problem-solving and delivering measurable results that drive business success.
Lindsay Gladu
Head of Strategic Operations
Lindsay Gladu
Head of Strategic Operations
Top 5 Strengths: Connectedness, Ideation, Learner, Strategic, Input
Lindsay is a natural storyteller with a talent for creating solutions to help businesses amplify their mission and vision. Her curiosity fuels her ability to find creative solutions and make meaningful connections between business objectives and audience engagement. Lindsay has served in change management and communications roles for clients like Chick-fil-A, Aflac, GPC, NAPA Auto Parts, Cox and Crawford & Company. At KWI, she is responsible for shaping the KWI vision into operational strategy and systems that support the agency’s growth. Whether refining a brand’s narrative or structuring high-impact initiatives, Lindsay ensures every detail aligns with the broader picture.
Ed King
Head of Insights and Creative Services
Ed King
Head of Insights and Creative Services
Top 5 Strengths: Ideation, Strategic, Competition, Arranger, Individualization
Ed is a storyteller at heart and a strategist by nature. With deep expertise in understanding human behavior, he helps brands craft memorable messages that also drive action. He has engaged customers and employees for organizations like Chick-fil-A, UCB, NAPA Auto Parts, Georgia Pacific, Cox, Aflac, AT&T, The Home Depot, Smithsonian, La Quinta, Porsche, Reebok and Shell, where he successfully shaped impactful engagement strategies. Ed believes in taking a scientific approach to communications — merging data with creativity to analyze behaviors, motivations and trends to create compelling and memorable initiatives that consistently fuel business growth.
Danielle McGivney
Head of Change Management and Strategic Communications
Danielle McGivney
Head of Change Management and Strategic Communications
Top 5 Strengths: Context, Achiever, Strategic, Input, Learner
Danielle is a Prosci-certified change management and communications leader with nearly 10 years of experience in creating strategies and programs to help employees thrive at work. With both agency and corporate experience, she is focused on delivering value to clients by helping them successfully navigate people, process and technology changes.
During her seven years at KWI, Danielle has served as a lead consultant for Cox Communications and Chick-fil-A with a focus on change management and employee engagement strategy. She has led change management efforts on several high-profile initiatives at Cox, including the rollout of the company’s new technology support strategy and tools. Before coming to KWI, Danielle also worked for a boutique marketing and communications firm where she consulted on marketing strategy, PR and brand management.
Danielle began her career in journalism and is a proud Peabody-Award-winning former writer and producer at CNN International. She holds a Master of Business Administration from Emory University, as well as a Bachelor of Arts in Journalism and bachelor’s in political science from the University of Georgia.
Change Like You Mean It
There’s never been a better time for wisdom.
As data abounds and artificial intelligence multiplies, tasks are getting simpler. But work has never been more complex. It takes knowledge to discern insight from information. It takes empathy to navigate the pressures and politics of the modern workplace. It takes craft to forge plans into stories, emotions into engagement and disorder into design. It takes perspective, which is earned through years of confronting and overcoming the most difficult business and life challenges.
So we’ve assembled a team of experts, listeners, connectors and creators to build elegant solutions to intricate problems, choreograph grand transformations and turn our clients into rock stars.
Change Wisely…
