Originally published in PRSA’s Strategies & Tactics on Feb. 1, 2022. By Leah Gladu As someone who committed to a career in communications over 20 years ago, I’ll be the first to advocate for the power of a good story. In fact, storytelling has become so central to our profession that it’s a bit of a buzzword…
Before COVID-19 made “sheltering in place” more than just an introvert’s ideal weekend, the word “community” evoked thoughts of gathering together, lending a hand and creating social connections with like-minded friends and neighbors. Granted, none of that has changed, but we’ve now relegated all that togetherness to cyberspace, and it happened practically overnight. The coronavirus…
We’re all people, and we all talk. So, why is it so hard for us to communicate? Remember that meeting where everyone walked away with a completely different interpretation of the content? How about the childhood game of telephone? Where kids sit in a circle, whisper the same words in the next person’s ear and…
The old saying goes, all you really need to know you learned in kindergarten. While I’ve always thought that made a good bit of sense, it really hit home today as I watched executives from the long-running children’s show Sesame Street present at the Cannes Lions International Festival of Creativity. Their premise? Change the world…
Consumers are attracted to – and often expect – personalization, constructive content, and storytelling from real people doing real things in real time.
Not one of us woke up this morning and became a consultant, or an executive, or a mentor. Humans are evolutionary creatures, molded every day by our experiences and the environments in which we choose to place ourselves. That’s why we are always looking for ways to grow.
Organizations, like individuals, are all unique. And we know – we have longstanding relationships with some of the best brands in the world. When you are talking about the way your audiences see you, you are essentially talking about your brand.