Originally published in PRSA’s Strategies & Tactics on March 1, 2023. By Leah Gladu and Patricia Campbell It feels like we’ve been having the same conversation for years now, doesn’t it? Discussing workplace trends, how business is evolving and where we’re going next. Too often, all these predictive conversations leave us with is a pile of empty guesses.…
Originally published in PRSA’s Strategies & Tactics on Feb. 1, 2023. By Leah Gladu Every year around this time, I’m reminded of how much strategic communications and New Year’s resolutions have in common. Stick with me – I promise this analogy connects. For both, it’s a great time to reset, identify annual goals and map out a strategy…
Originally published in PRSA’s Strategies & Tactics on Oct. 1, 2022. By Leah Gladu Have you ever experienced that awkward feeling when two families, recently joined by a wedding, have dinner together for the first time? Each family has its own rhythms, traditions and dynamics, and there’s a strong likelihood those idiosyncrasies won’t mesh, at least not…
Originally published in PRSA’s Strategies & Tactics on Sept. 1, 2022. By Leah Gladu Thanks to the rabbit hole that is the internet, you’ll never have a shortage of inspiration when it comes to learning. Just Google “quotes about learning” and you’ll discover that learning “only stops at death” and “keeps you young.” As trite as some…
Originally published in PRSA’s Strategies & Tactics on April 1, 2022. By Leah Gladu I recently had a conversation with a leader who shared that her goal is to “move the organization, not the needle.” I haven’t been able to stop thinking about that — what a profound sentiment (and a wise leader). How many times have…
Originally published in PRSA’s Strategies & Tactics on Feb. 1, 2022. By Leah Gladu As someone who committed to a career in communications over 20 years ago, I’ll be the first to advocate for the power of a good story. In fact, storytelling has become so central to our profession that it’s a bit of a buzzword…
Before COVID-19 made “sheltering in place” more than just an introvert’s ideal weekend, the word “community” evoked thoughts of gathering together, lending a hand and creating social connections with like-minded friends and neighbors. Granted, none of that has changed, but we’ve now relegated all that togetherness to cyberspace, and it happened practically overnight. The coronavirus…
We’re all people, and we all talk. So, why is it so hard for us to communicate? Remember that meeting where everyone walked away with a completely different interpretation of the content? How about the childhood game of telephone? Where kids sit in a circle, whisper the same words in the next person’s ear and…
The old saying goes, all you really need to know you learned in kindergarten. While I’ve always thought that made a good bit of sense, it really hit home today as I watched executives from the long-running children’s show Sesame Street present at the Cannes Lions International Festival of Creativity. Their premise? Change the world…
Consumers are attracted to – and often expect – personalization, constructive content, and storytelling from real people doing real things in real time.