Creating a Blue-Collar Culture Shift Starts on the Assembly Line

KWI relaunched an internal campaign for a manufacturing company by first listening to the concerns of frontline employees. By giving these marginalized employees a voice, KWI helped them feel more open to following the executives’ lead and moving the company forward with a solid culture foundation.

Creating a Blue-Collar Culture Shift Starts on the Assembly Line

By giving previously ignored frontline employees a voice, KWI helped executives connect with their people on a deeper level, turning around morale and strengthening company-wide culture

Situation

After going through significant changes internally, a global chemical manufacturer had an opportunity to reinvigorate a disengaged, blue-collar workforce. The client was seeking assistance implementing “Vision 2025,” an internal rallying cry campaign that had fallen flat after its initial launch.

Solution

KWI helped reinvigorate the manufacturer’s plan and relaunch its new mission and vision through a visually driven campaign, communicating with and engaging employees in the conversation about company culture. Anonymous company-wide surveys and employee focus groups brought to light some sensitive subjects that helped KWI address employee concerns head-on. Seeing that their opinions were valued and being acted upon, employees became more open to working together to move the company forward.

Outcome

After relaunch, we helped leaders inspire a series of departmental initiatives supporting buy-in, adoption and collaboration among different internal audiences. The positive culture shift helped employees engage more deeply with leadership and inspired many to become advocates for the company and the brand as a whole.

Key Stats

+60%

Employee Adoption

The campaign achieved over 60% employee adoption of the company’s mission and vision.

+75%

Of Employees

More than 75% of employees remembered the details of the new mission and vision.

58%

Of Employees

58% of employees reported that peers live up to company values, a significant increase vs. before the campaign.

Change Like You Mean It

There’s never been a better time for wisdom.

As data abounds and artificial intelligence multiplies, tasks are getting simpler. But work has never been more complex. It takes knowledge to discern insight from information. It takes empathy to navigate the pressures and politics of the modern workplace. It takes craft to forge plans into stories, emotions into engagement and disorder into design. It takes perspective, which is earned through years of confronting and overcoming the most difficult business and life challenges.

So we’ve assembled a team of experts, listeners, connectors and creators to build elegant solutions to intricate problems, choreograph grand transformations and turn our clients into rock stars.

Change Wisely…