A Great Employee Experience Starts Before the Interview

KWI relaunched a Fortune 500 company’s careers website by highlighting the appealing culture of the company and making it easy to search and apply for desired positions online. As a result, the company enjoyed more candidates — and more qualified candidates who were a better culture fit.

A Great Employee Experience Starts Before the Interview

KWI helped a Fortune 500 client present their best selves to elusive candidates by highlighting culture one human interest story at a time

Situation

The fight for top talent is real, and our Fortune 500 client’s plight was all too familiar. The company’s careers website was outdated and difficult for potential job applicants to navigate. Analytics showed many viewers were unable to find what they were looking for and didn’t make it through to the application stage.

Solution

An expert in improving and optimizing the employee experience, KWI redesigned the company’s careers site in conjunction with a development partner to highlight the company’s culture and enhance the candidate user experience during their job search. We consulted with the talent acquisition team on site design and the sitemap.

Outcome

By creating all content, including multimedia human-interest stories, we were able to highlight company culture better than ever before. We worked with the web team to test, proof and relaunch the client’s careers section, monitored performance through analysis and made necessary adjustments.

Key Stats

62%

Increase

Average over 5,000 visitors per day (a 62% increase)

61%

Increase

Average five pages viewed per visit (a 61% increase)

46%

Increase

Average of two minutes spent on each page (a 46% increase)

Change Like You Mean It

There’s never been a better time for wisdom.

As data abounds and artificial intelligence multiplies, tasks are getting simpler. But work has never been more complex. It takes knowledge to discern insight from information. It takes empathy to navigate the pressures and politics of the modern workplace. It takes craft to forge plans into stories, emotions into engagement and disorder into design. It takes perspective, which is earned through years of confronting and overcoming the most difficult business and life challenges.

So we’ve assembled a team of experts, listeners, connectors and creators to build elegant solutions to intricate problems, choreograph grand transformations and turn our clients into rock stars.

Change Wisely…