Organizations, like individuals, are all unique. And we know – we have longstanding relationships with some of the best brands in the world. When you are talking about the way your audiences — clients, guests, shareholders, competitors – see you, you are essentially talking about your brand.
“Brand strategy” is a pretty loaded concept, but we are simply talking about how you want to give the best impression of who you are to the people you care about most. You could do this in a couple ways: as a house of strong brands or a branded house.
As a “house of brands,” your sub-brands or products are featured and promoted more than your corporate brand. Your org chart is probably pretty complex, but it’s because consumers know and love those product lines so much. With a “branded house” strategy, your organization is your brand. Sub-brands and products are only supplemental to your main brand, which is easily recognized and remembered.
Contemplating some forward momentum for your own brand? Or interested in some case studies from some of our experience? Check out this brief branding study.