How to Channel Your Inner Data Analyst
Don’t think you’re a data person? Turns out you already use analytics in your everyday life. Find out how you can understand and tap into your inner data analyst.
Nike’s Gamble, and Why it Worked
The 2018-2019 NFL Season ended with perhaps the least surprising headline: New England Patriots are Super Bowl Champs. Again. But the season started with a wholly original headline: Former QB Sparks Controversy in New Nike Ad. When Nike released a TV spot in early September 2018 featuring Colin Kaepernick, the sports apparel company was gambling…
Strategic Hires Expand KWI Capabilities
We are welcoming two highly accomplished brand reputation and corporate social responsibility practitioners so we can further develop these areas with the same strategy and excellence that has marked our firm.
What does “transparency” really mean?
Consumers are attracted to – and often expect – personalization, constructive content, and storytelling from real people doing real things in real time.
Why Drinking Our Own Kool-Aid Is So Hard
A Harvard Study of Communications says it only takes seven seconds for you to make a first impression on another human being – only seven seconds. And that’s when you are a real person with a voice and demeanor and personality, face-to-face with someone else.
Know Thyself: Are you a House of Brands or a Branded House?
Organizations, like individuals, are all unique. And we know – we have longstanding relationships with some of the best brands in the world. When you are talking about the way your audiences see you, you are essentially talking about your brand.