Tag Archives: Branding

Why Drinking Our Own Kool-Aid Is So Hard

People, Culture & CommunityBy lane@kwicomm.com August 8, 2018

A Harvard Study of Communications says it only takes seven seconds for you to make a first impression on another human being – only seven seconds. And that’s when you are a real person with a voice and demeanor and personality, face-to-face with someone else.

Know Thyself: Are you a House of Brands or a Branded House?

Public RelationsBy Leah Gladu July 16, 2018

Organizations, like individuals, are all unique. And we know – we have longstanding relationships with some of the best brands in the world. When you are talking about the way your audiences see you, you are essentially talking about your brand.