We don’t have a one-size-fits-all approach. Instead, we spend time getting to know your business and understanding your challenges and goals so we can offer tailored solutions we know will drive results.
Our integrated approach focuses on crafting campaigns to authentically connect your business with the right audience, at the right time and on the right channel, ensuring your brand will inspire confidence, energy and trust.
We bring fresh eyes to every problem and search for new answers to old initiatives. Our team is equipped to support each stage of communications development, from strategic planning through tactical deployment and measurement of tangible results. Plus, with deep expertise in a vast array of dynamic and engaging platforms and channels, we help you determine the right approach to meet the evolving needs and expectations of your employees, customers and stakeholders. And, by building channels where collaboration and communication thrive, organizations can keep their communities connected, whether they’re virtual, hybrid or in-person.
People are the core of any business, and your employees are the difference between growth and stagnation. We strive to understand what makes them tick and provide comprehensive strategy and support to help you build, revitalize or improve engagement with your workforce. When they connect enthusiastically to your initiatives, your business grows faster and stronger.
Additionally, we understand the importance of a positive brand reputation. Trust impacts every area of business, strengthening employee loyalty, reinforcing financial stability and growth, attracting the best talent, increasing purchase intent and the ability to rebound following a crisis.
Far too many companies fall into the trap of acting first and managing change later. Communication that fosters a sense of connection to change makes that change real for employees. Driving change from the top down into the organization without rallying employees around the benefits of the change results in significant stalls, underperforming initiatives and even lost revenue or missed opportunities.
Rather than focusing exclusively on change management theory, our change strategies are informed by our experience, data and an understanding of the people involved in organizational transformation. We go beyond hypothetical strategies to help the people inside organizations foster connection, action and adoption for a smooth change experience.
Employees are people. It sounds simple, but it’s all too easy to get caught up in what or how you’re communicating and forget to prioritize connection. That’s why companies with high-quality change management techniques are six times more likely to meet benchmarks compared to companies with leaders that fail to effectively manage both people and processes*. Change isn’t effective unless people are brought in and buy in.
We use data-driven strategies and targeted messaging to inspire and engage your people because we know successful change requires:
By facilitating strategic, people-centric management, we help companies develop and nurture their community, creating a continually evolving culture that represents a true partnership between leaders and community members.
In our immersive consulting approach, we dive into your business, your leadership style and your communications infrastructure to improve business operations. We take into account operational needs, leadership desires, employee concerns, shareholder demands and cultural trends to offer a confident, thorough point of view on any business challenge.
We help organizations translate values into action. Creating active alignment with your corporate mission, vision and values, we leverage DE&I, CSR and ESG programs and initiatives to inspire ownership and company pride among employees at all levels of the business.
Since the majority of our waking hours are spent at work, effective management and organizational readiness have a direct impact on the success of your team and business. Strong and strategic management instills a sense of purpose and helps employees feel connected to and engaged with their community, which can result in lower rates of stress and absenteeism.
As connections strengthen and communications build trust and alignment, community members become engaged contributors and true advocates who enhance business performance and profits.
People are complex. They interpret messages and perceive change through the lens of their own personal experience and perspective. Putting people at the center of business requires that we understand what makes them tick, which is why insights are the foundation for everything we do at KWI.
Rather than jumping straight to tactical solutioning, we begin by asking questions to firmly establish the true challenge at hand. First-person interviews, custom surveys, focus groups and observational studies uncover and quantify how people feel, and that understanding informs a more effective strategy.
Establishing a baseline, measuring impact along the way and leveraging data to tie outcomes to true business results is critical to securing buy-in for the value of any program or initiative.
Neglecting to measure outcomes perpetuates the mistaken notion that communications are a cost center to a business rather than a revenue generator. And simply reporting tactical analytics (like email open rates and intranet page views) after the fact and in a vacuum can become performative without offering any true insights to inform and drive effective strategy.
Instead, we have established truly impactful programs by leveraging insights to measure:
Collecting context and perspective enables insightful and data-driven recommendations.
In a world where audiences are constantly bombarded with messaging, you need visual content that’s relevant and engaging to cut through the noise. KWI creates memorable, on-brand content to set your business apart. From thoughtfully designed campaigns to powerful video storytelling, our in-house teams specialize in creative strategy and execution.
And we pair all that with sound digital services to help you navigate an ever-changing social media landscape. Our experts lean on our knowledge of digital audiences and platforms to develop a customized approach — one that ensures your brand messages don’t feel out of place.
Scientists have long referred to it as the ‘Picture-Superiority Effect.’ The 4.26 billion* people worldwide who are active on social media know it, too: we are much more likely to remember images compared with mere words.
And visuals coupled with a compelling narrative are even more effective, bringing those stories to life and creating an emotional connection for your audience. After all, great stories help build community, which creates brand ambassadors and drives business results.
Our team of communication experts and management consultants is eager to learn about your business.