A global non-profit organization contacted KWI, an Atlanta communications agency, for strategic communications support around the rollout of an investigative report into historical accounts of child abuse and misconduct from one of their international employees.
We coordinated with the organization’s legal counsel and leadership to form a plan; discuss scenarios and victim-centric care and response; conduct media training; draft all key messaging, scripts and web content; consult to new policies and procedures; break the story in a controlled format and monitor all coverage.
Without diminishing the tragic circumstances and content of the situation that surfaced, we collaborated closely with the organization to understand their culture, voice and authentic intentions and helped them tell their story with humility and empathy, as well as control fallout, care for victims and their families and maintain a steady course forward with stronger policies and procedures in place for the future.
