Atlanta communications agency KWI was hired to help the nation’s premier energy company tell its corporate social responsibility (CSR) story. Past storytelling efforts were ad hoc, and a singular CSR report didn’t exist. With an increased interest by company stakeholders, customers and communities, developing and executing on a CSR strategy was more important than ever.
In partnership with the client team, KWI developed a strategy for telling the CSR story – from working with groups across the company to identify its sustainability story to researching competitor and industry benchmarks, creating a brand-new CSR newsroom and developing an editorial calendar focused on the company’s top CSR priorities. In addition, KWI worked with the client team to overhaul the way the company reported on its annual CSR efforts, developing a new reporting style and mapping to the Global Reporting Initiatives standards, a global benchmark for sustainability reporting.
KWI helped execute the company’s new CSR strategy and tell its inspiring sustainability story, further positioning itself as a trusted and caring neighbor across its footprint and beyond.