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KWI employs strategic public relations and social media campaigns to increase CSR reputation for Aflac

Brand Reputation, Corporate Social Responsibility, Digital Marketing & Social Media, Public Relations

Despite the company’s long record of philanthropy, Aflac sought in recent years to increase awareness of its corporate social responsibility (CSR) efforts. Knowing that the success of any company depends on a favorable reputation, Atlanta-based communications firm KWI developed a robust, multi-channel campaign leveraging traditional and social media. After developing a strategy and key messages…

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KWI media team tells the story of Brandon Tory on the national stage: Google data software engineer by day, rapper by night

Public Relations

Through strategic media relations and outreach, Atlanta agency KWI created a national platform from which Google data software engineer and rapper Brandon Tory could promote his music career while inspiring minorities to pursue their own passions – whether STEM-related, art-related or both. KWI’s media experts compiled a list of relevant contacts and developed pitches tailored…

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KWI partners with local nonprofit Ahimsa House to provide pro-bono outreach and social media support

Digital Marketing & Social Media, Multimedia Production & Design, Public Relations

KWI Communications, an Atlanta agency driven by its passion for building and investing in community, developed a Community Partnerships Program (CPP) in early 2019 as a a way for its purpose-driven staff to provide skills-based volunteer hours to a local nonprofit organization. The KWI team chose Ahimsa House, Georgia’s first and only organization dedicated to…