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KWI employs strategic public relations and social media campaigns to increase CSR reputation for Aflac

Brand Reputation, Corporate Social Responsibility, Digital Marketing & Social Media, Public Relations

Despite the company’s long record of philanthropy, Aflac sought in recent years to increase awareness of its corporate social responsibility (CSR) efforts. Knowing that the success of any company depends on a favorable reputation, Atlanta-based communications firm KWI developed a robust, multi-channel campaign leveraging traditional and social media. After developing a strategy and key messages…

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KWI develops strategy for telling corporate social responsibility of nation’s premier energy company

Brand Reputation, Corporate Social Responsibility

Atlanta communications agency KWI was hired to help the nation’s premier energy company tell its corporate social responsibility (CSR) story. Past storytelling efforts were ad hoc, and a singular CSR report didn’t exist. With an increased interest by company stakeholders, customers and communities, developing and executing on a CSR strategy was more important than ever.…