First impressions are no joke.
A Harvard Study of Communications says it only takes seven seconds for you to make a first impression on another human being – only seven seconds. And that’s when you are a real person with a voice and demeanor and personality, face-to-face with someone else.
Did you know it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave? It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression. 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. Users spend an average of 5.59 seconds looking at a website’s written content – which probably means if you have read this far, you are a mighty and extraordinarily intelligent person in the minority!*
We’re preaching exceptional content strategy all day long, but when we try to turn attention to our own brand presence, we can never seem to find the time — nor have we ever set out to be all about a flashy storefront. Our essence is our brilliant people forging longstanding relationships with clients to help them grow and exceed their goals.
But having a strong brand is essential to growth for everyone, so let us share with you how we have evolved our own.
Our logo has three intersecting arcs, which represent the three ways we serve our clients: through highly specializing in their tactical needs, through managing communications processes and infrastructure to build plans and see them through, and through consulting to messaging strategy across the enterprise.
Our logo colors represent our values:
- Teal (growth) = helps open the lines of communication between the heart and the spoken word; heightens levels of creativity and sensitivity
- Blue (community) = Calms senses; stimulates feelings of trust and security
- Yellow (exploration) = stimulates mental processes; encourages communication; represents optimism and energy; shows clarity
And we are all committed to living our brand. Honest. Just ask any one of us why we are excited to work here. And, hey, drop us a note to let us know about your own first impressions of us.
* Data gathered from:
- Gitte Lindgaard, Gary Fernandes, Cathy Dudek & J. Brown (2006) Attention web designers: You have 50 milliseconds to make a good first impression!, Behaviour & Information Technology, 25:2, 115-126
- Conversion XL (August 11, 2017). “First Impressions Matter: The Importance of Great Visual Design.”
- Fogg, B.J. (May 2002). “Stanford Guidelines for Web Credibility.” A Research Summary from the Stanford Persuasive Technology Lab. Stanford University.
- Conversion XL (May 8, 2017). “10 Useful Findings About How People View Websites.”