As you well know, our communities are battling a pandemic.
Whether you’re a fellow communicator, a team leader, a company executive or small business owner, we’re in this together, which is why we’re sharing with you a few pages from our playbook.
Key takeaways:
- Understanding all facets of the COVID-19 situation, as well as its implications beyond simply being a public health crisis
- What, when and how to communicate around a global pandemic
- How to demonstrate three key crisis communication values
- Framing your messages with our CARE guidelines
- The importance and implications of trust in a crisis
- Examples of companies handling the coronavirus crisis well
