By Jeff Cochran
I want to get this out of the way first: Yes, you have a lovely voice. Your parents were right. Don’t ever let anyone tell you otherwise. But that doesn’t mean that your voice is the right one for your company’s internal engagement and external marketing videos.
As it becomes easier to produce videos (at this point, all you need is a smartphone), more and more companies are leveraging multimedia content to get their messaging across. Just about any website’s or social media account’s engagement numbers will tell you this is absolutely the right call. Videos consistently drive more web traffic, lead generation and social activity.
However, not all videos are created equal.
Quality matters, and one area where companies can significantly increase their production value without substantially increasing cost is by using professional voiceover talent.
I know what you’re thinking. “Why can’t we just use my voice? Or someone from my department?” Remember what I said earlier: Your voice is fantastic. But professional voiceover artists can add a level of quality and polish to your videos that will, ironically, go quietly appreciated by your audience.
You are going to spend hours, days, even weeks perfecting your video’s script and crafting your message to strike the right tone. A professional voiceover artist can help deliver that message in an effective and engaging way using the right tone, emphasis and emotional resonance.
Or you can ask Larry from HR who crushed that rendition of “Fly Me to the Moon” at karaoke the other night to do it and risk losing all that time and energy you spent working on the message.
Every audience judges your message – and by proxy your company – by the voice in your video, consciously or not. That is where they determine if your message is authentic and, ultimately, if it will stick. And since the voice of your video can make or break your messaging, it shouldn’t be a small consideration.
A good voiceover is worth investing in.
Thanks to the magic of the internet, it is easier (and cheaper) than ever to hire a professional voiceover artist for your video. Online voiceover marketplaces give companies more choice in terms of what they want their voice to sound like and more control over the final product. These professionals are accustomed to taking direction, enabling high-quality, cost-effective, efficient production.
The question then becomes: How do you know what voice is right for your company, or even what message would be most effective for your audience?
That is where your friendly experts at KWI can help.
Our communications consultants can help you fine tune your message to squeeze impact out of every word and effectively capture your audience. Our production team can curate voice options and direct voiceover talent to ensure the best possible results, and our design team can help you develop the right imagery for your video.
Video provides a valuable opportunity to speak directly to your community. Make the most of it by leaving the actual speaking to the professionals.
And save your voice for that next karaoke night.