With the coronavirus wreaking havoc on business-as-usual and teams scrambling to keep up, we compiled coronavirus-related resources in one place. From best practices to credible sources of truth, we will be continually updating our list – a guide, if you will, to COVID-19 communications.
Before we get too far, consider assembling a COVID-19 task force to spearhead your efforts, if you haven’t already. Remember that communicating consistently, often and with transparency is key to an effective response.
All communications surrounding the coronavirus should source information from credible organizations/sites such as the CDC, WHO and local healthcare authorities:
- Guidance on business response to coronavirus per CDC
- General information/updates from the Word Health Organization
- Georgia Department of Health recommendations
Additional resources:
- LinkedIn editors have curated a feed of official coronavirus updates.
- For those communicating using AP Style, be sure to consult the official AP Style guide to coronaviruses.
- Google is maintaining an information page about the virus.
- If you need guidance on preparing for the continued progression of COVID-19, check out this blog: “Coronavirus Lessons: How to Prepare for a Crisis.”
- Pro-tips on addressing a crisis with transparency, timeliness and authenticity: “Creating a Community in a Crisis.”
- Tips for managing a remote workforce: “Maintaining a Strong Team While Working from Home.”
- Industry best practices from PR Daily: “How brand managers should address COVID-19.”
- If your organization is looking for HR resources, the Society of Human Resource Management has created a coronavirus landing page with information to share and best practices to implement for your company.
Items for consideration as you prepare your company response:
- Impacts/policies
- Remote work policies
- Sick-leave policies
- Workplace sanitation
- Healthcare options
- Travel policies/guidelines (new business, conferences, etc.)
Need help? Contact us.For those who need additional crisis support or communication consultation in light of the coronavirus situation, we’d be glad to partner with you to ensure your business is poised to handle what comes next – email our team at crisis@kwicomm.com. And be sure to follow us on social media – we’ll be sharing best practices and resources as we navigate COVID-19 together.
