How to Focus Your Creative Energy

Originally published in PRSA’s Strategies & Tactics on March 1, 2022. By Celia Willis Creation, the underlying “why” that drives humans forward, flows throughout a communicator’s unique skill set. Studies show that our creative “Aha!” moments trigger the brain’s pleasure center, which means a successful brainstorm could be the most rewarding part of the day.  Communicators don’t…

Resolving to Be Resilient: Coming Back From Burnout

Originally published in PRSA’s Strategies & Tactics on Jan. 1, 2022. By Celia Willis After almost two years of emails beginning with some iteration of “In these challenging times…,” I’m ready to talk about what’s next. It’s important to acknowledge the challenges we’ve faced, but after months of dwelling, I am exhausted. The heavy weight of burnout…

The Reason for Resignation: Celia Willis on Business RadioX

Recently KWI CEO Celia Willis was invited to chat with Atlanta Business RadioX about community, communication and the challenges facing businesses today. She shared perspectives on topics like the Great Resignation, what it takes to maintain a healthy culture, effective leadership development and more. During the interview, Celia referenced the biggest pitfall of organizational management:…