Originally published in PRSA’s Strategies & Tactics on March 1, 2022. By Celia Willis Creation, the underlying “why” that drives humans forward, flows throughout a communicator’s unique skill set. Studies show that our creative “Aha!” moments trigger the brain’s pleasure center, which means a successful brainstorm could be the most rewarding part of the day. Communicators don’t…
By Jill KaszubskiAs we enter year three of the pandemic, businesses are solidifying what has thus far been a moving target of sorts — the return to the office. Many companies have embraced permanent changes that give employees long-term flexibility when it comes to remote work. But keeping those remote workers fully engaged starts with…
Originally published in PRSA’s Strategies & Tactics on Feb. 1, 2022. By Leah Gladu As someone who committed to a career in communications over 20 years ago, I’ll be the first to advocate for the power of a good story. In fact, storytelling has become so central to our profession that it’s a bit of a buzzword…
By Jasmine Agyemang Digital communications have become essential resources for the public and, therefore, are particularly effective when it comes to connecting with your organization’s external audience. In fact, a large majority (82%) of Americans say they now get news from digital devices. Just as traditional media outlets are preparing for a future that involves…
Originally published in PRSA’s Strategies & Tactics on Jan. 1, 2022. By Celia Willis After almost two years of emails beginning with some iteration of “In these challenging times…,” I’m ready to talk about what’s next. It’s important to acknowledge the challenges we’ve faced, but after months of dwelling, I am exhausted. The heavy weight of burnout…
By Logan White It wasn’t that long ago people were skeptical social media would stick. Some experts thought it would be a short-lived trend, gone in a few years. Yet, here we are in 2021 with more than 3 billion social media users worldwide and entire jobs (like mine) dedicated primarily to social media for…
By Ben Middleton Continuous improvement is good for business, so it stands to reason that intentional innovation turns the dial up a notch by seeking out and introducing new concepts to add untapped value. When I advise leaders who want to instill an innovation mindset within their teams, I focus on a method to support…
Recently KWI CEO Celia Willis was invited to chat with Atlanta Business RadioX about community, communication and the challenges facing businesses today. She shared perspectives on topics like the Great Resignation, what it takes to maintain a healthy culture, effective leadership development and more. During the interview, Celia referenced the biggest pitfall of organizational management:…
Originally published in PRSA’s Strategies & Tactics on Oct. 1, 2021. By Celia Willis March of 2020 feels like a lifetime ago. Why? Because so much has changed. Companies began innovating more quickly than ever before simply out of necessity. Leaders turned to technology to help as an entire society pivoted in the face of…
By Heath Beeferman It doesn’t matter who you are or what you are selling, every company is a design company. Design has never been more important to the success of a business – consumers expect polished, eye-catching creative, often basing trust and credibility on a brand’s visual identity. Brands that prioritize and invest in designers…