Originally published in PRSA’s Strategies & Tactics on Oct. 1, 2021. By Celia Willis March of 2020 feels like a lifetime ago. Why? Because so much has changed. Companies began innovating more quickly than ever before simply out of necessity. Leaders turned to technology to help as an entire society pivoted in the face of…
By Heath Beeferman It doesn’t matter who you are or what you are selling, every company is a design company. Design has never been more important to the success of a business – consumers expect polished, eye-catching creative, often basing trust and credibility on a brand’s visual identity. Brands that prioritize and invest in designers…
Originally published in PRSA’s Strategies & Tactics on Aug. 1, 2021. By Celia Willis When I reflect on the last 17 months, I find the same refrain echoing in my mind: Are we out of the woods yet? As we begin to emerge, slowly and cautiously, into the clearing, the irreversible impact of the past year…
Originally published in PRSA’s Strategies & Tactics on May 1, 2021. By Celia Willis There has been a lot of discussion around strategic planning — or, more accurately, strategic pivoting — over the last year, as businesses and organizations were thrown head-first into an endless crisis loop. Some were better prepared than others, but just…
Originally published in PRSA’s Strategies & Tactics on April 1, 2021. By Celia Willis Have you ever had a conversation with someone who spent most of the time talking about themselves, showing little or no interest in getting to know you? It’s a pretty immediate turnoff. The example illustrates a point that is just as…
By Jasmine Agyemang Online consumption has increased significantly in the last year due to the pandemic, which makes sense. But did you know that creating a robust LinkedIn profile for company executives can actually impact the bottom line of your business? With more than 700 million users on LinkedIn, executives can build trust and attract…
By Kirsten Funk Over the last year, Corporate Social Responsibility (CSR) and Environmental, Social, Governance (ESG) initiatives have been catapulted into the spotlight among both consumers and investors. Companies are being pressed to do more than just operate successful businesses. Regardless of the scale of your CSR or ESG campaign, social media is a critical…
By Anna Morris Change is inevitable, and as a company grows, it becomes even more critical to have processes in place to facilitate and champion change. Successful change management puts the focus on a company’s employees and helps them embrace and lean into change. If employees aren’t on board, the outcome will reflect that at…
Originally published in PRSA’s Strategies & Tactics on March 1, 2021. By Celia Willis Imagine your company as a human body for a moment. (In fact, the word “organization” stems from the Greek organon, meaning body.) Revenue and profit feed it. The face is your reputation, the skeleton is your company’s structure and the genome is…
By Jasmine Agyemang “Unprecedented” became the buzzword of 2020 when the pandemic first began to wreak havoc on everyday lives. The list of impacts for employees, businesses and consumers is significant, and the PR space is no exception. The events of the last year threw a wrench in even the most strategic communications and PR…