By Celia Willis The value of being independent — as a country and as individuals — has been a point of pride in American culture. However, everything morphs under stress, and stress we have had. After experiencing what’s felt like several years’ worth of challenges just in the past six months, we are seeing evidence…
By Anna Morris Research shows that people truly begin to understand a company’s values when decisions are made to sacrifice short-term profitability in favor of demonstrating or prioritizing values. In the early months of 2020, we got to witness companies across industries respond in different ways to COVID-19, each in alignment with their principles. PepsiCo…
By Anna Morris Nine years ago, only 20% of companies published a corporate social responsibility (CSR) report. Fast forward to 2020, and nine out of 10 companies in the S&P 500 now publish a report. CSR reports have become an increasingly important way for organizations to formally explain how their operations are impacting the world.…
By Janna Dawson In his book “Outliers,” Malcolm Gladwell popularized the idea that 10,000 hours of deliberate practice was the “the magic number of greatness” to become world-class in any field. He suggests that 10,000 hours of practice was even key to The Beatles’ success. Believe it or not, the same philosophy can be applied…
By Ed King In our busy lives, it’s just a little too easy to confuse activity with progress. We’re all guilty of it sometimes. For my fellow analysts and strategists out there, this problem can look like spending hours crafting an approach, building surveys, setting up measurement systems, gathering data or designing dashboards to display…
By Jessica Merrill Laying a foundation for your organization by developing solid leaders is always worth the investment. But why is it that only 10% of CEOs believe that their leadership development initiatives have a clear business impact? It’s because there is no such thing as a one-size-fits-all leadership program. Every company is different. Every…
By Jeff Cochran I want to get this out of the way first: Yes, you have a lovely voice. Your parents were right. Don’t ever let anyone tell you otherwise. But that doesn’t mean that your voice is the right one for your company’s internal engagement and external marketing videos. As it becomes easier to…
By Janna Dawson Public relations professionals know that effective pitching is an art – not a science. With COVID-19 coloring just about every story told since March, it’s more important than ever to understand how the pandemic is impacting media before you reach out with a story idea or a press release. Newsrooms have faced…
By: Jessica Merrill Have you ever quit your job because of a bad boss? According to a poll from Gallup, 75% of workers who voluntarily left jobs did so because of their managers. Any CEO will recognize how bad this is for the bottom line; the Society of Human Resource Management (SHRM) states that a…
By: Brina Barrett In an age of globalization and social media, our society is more connected than ever. Yet, given the current state of the world, we’ve had to adapt to connect from a distance, and this shift in how we work will have lasting impacts on how we communicate well beyond COVID-19. Enter: Video…