By Kirsten Funk Over the last year, Corporate Social Responsibility (CSR) and Environmental, Social, Governance (ESG) initiatives have been catapulted into the spotlight among both consumers and investors. Companies are being pressed to do more than just operate successful businesses. Regardless of the scale of your CSR or ESG campaign, social media is a critical…
By Anna Morris Research shows that people truly begin to understand a company’s values when decisions are made to sacrifice short-term profitability in favor of demonstrating or prioritizing values. In the early months of 2020, we got to witness companies across industries respond in different ways to COVID-19, each in alignment with their principles. PepsiCo…
By Anna Morris Nine years ago, only 20% of companies published a corporate social responsibility (CSR) report. Fast forward to 2020, and nine out of 10 companies in the S&P 500 now publish a report. CSR reports have become an increasingly important way for organizations to formally explain how their operations are impacting the world.…
This month, KWI celebrates the release of Aflac’s 2018 Corporate Social Responsibility Report. Such reports have become increasingly important in recent years as consumers, activists, employees, regulators and investors have upped their expectations that corporations strive for more than positive financial performance and serve some social purpose. In fact, Aflac’s own 2019 research reveals more Americans (49%)…
The Cannes Lions Festival of Creativity is all about connections: the ones brands make with their audiences, the ones agencies make with brands (hello, new biz!) and the ones industry professionals make with each other. This culture of connectedness is real, palpable and full of key learnings for communicators. The message that rang loudest to…
Earth Day 2019 has seen a social media news cycle full of climate optimism and forward-looking action from a collection of the world’s largest brands.
We love a lot of things at KWI. We love our dogs. We love our office swings. We love our wine. But ask anyone, when it really comes down to it, and they’ll tell you we LOVE our clients.