By Janna Dawson Public relations professionals know that effective pitching is an art – not a science. With COVID-19 coloring just about every story told since March, it’s more important than ever to understand how the pandemic is impacting media before you reach out with a story idea or a press release. Newsrooms have faced…
By Jasmine Agyemang The series of events that have characterized 2020 are causing substantial change within the workplace, which is why it’s more important than ever for employers to check in with their teams. Giving employees a voice by seeking feedback, evaluating responses and taking action accordingly fosters a stronger community that is ultimately better…
By: Brina Barrett In an age of globalization and social media, our society is more connected than ever. Yet, given the current state of the world, we’ve had to adapt to connect from a distance, and this shift in how we work will have lasting impacts on how we communicate well beyond COVID-19. Enter: Video…
Published in the Atlanta Journal Constitution on May 26, 2020. By: Celia Willis Almost overnight, a new specialty has emerged in professional services: Wellness for remote workers. Salesforce, Axis Bank, Google, Nike and Microsoft all are hosting online meditation sessions for their thousands of human resources now working from home. (I personally lead meditation sessions…
By Jasmine Agyemang How many times have you heard the phrase “the new normal” since COVID-19 began? While some of us are still adapting, it’s time for leaders and communicators to look at the next normal. A crisis can cause tunnel vision with leaders only focusing on the here and now, so it makes sense…
By Brenna Chambliss Building community in the workplace has been a very different experience over the last two months – take it from KWI, a company of relationship-driven individuals who thrive in group settings. Community is more than a feel-good activity – it’s critical to an organization’s success. According to a recent Society for Human…
By Celia Willis Almost overnight, a new specialty has emerged in professional services: wellness for remote workers. Salesforce, Axis Bank, Google, Nike and Microsoft all are hosting online meditation sessions for their thousands of employees now working from home. Supporting workforce wellness shows employees you care and contributes to a company’s overall success by increasing…
By Claire Per-Lee By now we’re all settling into a new normal due to the COVID-19 pandemic. And to be fair, you’re probably tired of hearing about the “new normal” brought on by these “unprecedented times.” We get it. However, despite communication fatigue and all the overused buzzwords, the reality is that businesses across industries…
Published in the Atlanta Journal Constitution on April 27, 2020. By Celia Willis Within hours of the 9/11 attacks, the queue at Red Cross blood donation centers wrapped around the block, long-estranged family members headed home for supper, and America’s churches were filled to overflowing. Our instinct, when threatened, is to seek each’s company. To…
Communication is the cornerstone of every business. How companies respond and what they say can shape their brands for better or for worse. Strong communication can inspire change, create action and influence communities around you, while poor communication has the power to tarnish your brand or sever relationships with core audiences. While what you communicate carries a…