By Jasmine Agyemang How many times have you heard the phrase “the new normal” since COVID-19 began? While some of us are still adapting, it’s time for leaders and communicators to look at the next normal. A crisis can cause tunnel vision with leaders only focusing on the here and now, so it makes sense…
By Brenna Chambliss Building community in the workplace has been a very different experience over the last two months – take it from KWI, a company of relationship-driven individuals who thrive in group settings. Community is more than a feel-good activity – it’s critical to an organization’s success. According to a recent Society for Human…
By Celia Willis Almost overnight, a new specialty has emerged in professional services: wellness for remote workers. Salesforce, Axis Bank, Google, Nike and Microsoft all are hosting online meditation sessions for their thousands of employees now working from home. Supporting workforce wellness shows employees you care and contributes to a company’s overall success by increasing…
By Claire Per-Lee By now we’re all settling into a new normal due to the COVID-19 pandemic. And to be fair, you’re probably tired of hearing about the “new normal” brought on by these “unprecedented times.” We get it. However, despite communication fatigue and all the overused buzzwords, the reality is that businesses across industries…
Published in the Atlanta Journal Constitution on April 27, 2020. By Celia Willis Within hours of the 9/11 attacks, the queue at Red Cross blood donation centers wrapped around the block, long-estranged family members headed home for supper, and America’s churches were filled to overflowing. Our instinct, when threatened, is to seek each’s company. To…
Communication is the cornerstone of every business. How companies respond and what they say can shape their brands for better or for worse. Strong communication can inspire change, create action and influence communities around you, while poor communication has the power to tarnish your brand or sever relationships with core audiences. While what you communicate carries a…
I recently read a quote that said, “How you act in a crisis shows who you really are.” The coronavirus is a crisis like nothing we’ve seen before. We’re continuing to see how businesses and the economy are being impacted, but perhaps what is most striking to me is the social crisis it has created.…
With the coronavirus wreaking havoc on business-as-usual and teams scrambling to keep up, we compiled coronavirus-related resources in one place. From best practices to credible sources of truth, we will be continually updating our list – a guide, if you will, to COVID-19 communications. Before we get too far, consider assembling a COVID-19 task force…
COVID-19, or the coronavirus, is creating a rapidly developing public health situation impacting businesses across the world. When it comes to industry, it isn’t discriminating. As a consumer, I feel the same mix of emotions that my community feels — sadness, sympathy or frustration. But as a communications expert, these crises can be difficult to…
The coronavirus has dominated news headlines, affected workplace protocols and travel policies and caused the cancellation of hundreds of global events. No business is immune to a crisis like this one, and COVID-19 is forcing organizations across the world to engage in crisis management and communications—whether they are prepared for it or not. According to…