Originally published in PRSA’s Strategies & Tactics on Feb. 1, 2023. By Leah Gladu Every year around this time, I’m reminded of how much strategic communications and New Year’s resolutions have in common. Stick with me – I promise this analogy connects. For both, it’s a great time to reset, identify annual goals and map out a strategy…
By Christie Rhodes, Head of Corporate Communications Your internal communications aren’t hitting the target because the bullseye isn’t where you think it is. Knowing what your employees want to hear should be pretty simple, right? After all, you’re a communications expert and an employee of the same company. How complicated could it be? Not so…
By Angela Riley Rhetoric is at the center of most business activity. Whether we are trying to attract new customers or engage and connect internally, business relies on persuasion. The entirety of what KWI does, from internal communications to creative services, is centered around how audiences receive and understand the messages we create. Capturing your…
Originally published in PRSA’s Strategies & Tactics on Sept. 1, 2022. By Leah Gladu Thanks to the rabbit hole that is the internet, you’ll never have a shortage of inspiration when it comes to learning. Just Google “quotes about learning” and you’ll discover that learning “only stops at death” and “keeps you young.” As trite as some…
Originally published in PRSA’s Strategies & Tactics on April 1, 2022. By Leah Gladu I recently had a conversation with a leader who shared that her goal is to “move the organization, not the needle.” I haven’t been able to stop thinking about that — what a profound sentiment (and a wise leader). How many times have…
Originally published in PRSA’s Strategies & Tactics on Feb. 1, 2022. By Leah Gladu As someone who committed to a career in communications over 20 years ago, I’ll be the first to advocate for the power of a good story. In fact, storytelling has become so central to our profession that it’s a bit of a buzzword…
Originally published in PRSA’s Strategies & Tactics on May 1, 2021. By Celia Willis There has been a lot of discussion around strategic planning — or, more accurately, strategic pivoting — over the last year, as businesses and organizations were thrown head-first into an endless crisis loop. Some were better prepared than others, but just…
Originally published in PRSA’s Strategies & Tactics on April 1, 2021. By Celia Willis Have you ever had a conversation with someone who spent most of the time talking about themselves, showing little or no interest in getting to know you? It’s a pretty immediate turnoff. The example illustrates a point that is just as…
Originally published in PRSA’s Strategies & Tactics on March 1, 2021. By Celia Willis Imagine your company as a human body for a moment. (In fact, the word “organization” stems from the Greek organon, meaning body.) Revenue and profit feed it. The face is your reputation, the skeleton is your company’s structure and the genome is…
By Danielle McGivney As we reflect on the past year, we can’t help but recognize the ways COVID-19 and the events of 2020 have impacted our lives – particularly our relationships and how we interact with one another. Human connection and communication are the lifeblood of a thriving community, and admittedly we’ve had to get…