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Author Archives: Vanessa

Are Your Company Values Just a Page on Your Website?

People, Culture & CommunityBy VanessaSeptember 16, 2019

At your core, what do you value? I value community. My partner and I are in the process of buying our first home, and when deciding where to live I had one request of the neighborhood: It must be somewhere where we’ll have trick-or-treaters. This might seem silly, but it’s a representation of what community…

Breaking News: Employees Are People

People, Culture & CommunityBy VanessaSeptember 5, 2019

90,000 hours. That’s how much time the average American will spend at work in his or her lifetime.1 Take a second to really think about that: ninety thousand hours – a third of your life – spent working. That’s pretty scary. But you know what’s even scarier? The fact that one-third of these employees are not…

The Authenticity Disconnect at Cannes Lions Festival

CSR, People, Culture & CommunityBy VanessaJuly 2, 2019

The Cannes Lions Festival of Creativity is all about connections: the ones brands make with their audiences, the ones agencies make with brands (hello, new biz!) and the ones industry professionals make with each other. This culture of connectedness is real, palpable and full of key learnings for communicators.  The message that rang loudest to…

Why Our Agency is Giving Away Work For Free

People, Culture & CommunityBy VanessaJune 7, 2019

Do you ever have one of those ideas that pops into your head, so you stop everything to write it down before you lose it? (Or, in this case, type it out in a Google Doc because you’re a millennial in a mobile office environment so pen and paper is a thing of the past…)…

Working for a Company That Doesn’t Value Busyness

People, Culture & CommunityBy VanessaJanuary 22, 2019

“You can’t expect creative people to continue being creative when you have them working more than 40 hours a week.” This statement was something that KWI’s founder said to me in my final job interview.

Coffee and CSR with the Aflac Duck

CSR, Public RelationsBy VanessaOctober 18, 2018

We love a lot of things at KWI. We love our dogs. We love our office swings. We love our wine. But ask anyone, when it really comes down to it, and they’ll tell you we LOVE our clients.

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