Author Archives: kirstenfunk

Four Ways to Amplify CSR and ESG on Social Media

By Kirsten Funk Over the last year, Corporate Social Responsibility (CSR) and Environmental, Social, Governance (ESG) initiatives have been catapulted into the spotlight among both consumers and investors. Companies are being pressed to do more than just operate successful businesses. Regardless of the scale of your CSR or ESG campaign, social media is a critical…

How to Leverage Social Media While Social Distancing

An effective social media strategy is about far more than driving business. As communities battle COVID-19 together, social media allows customers, employees and stakeholders to connect with your brand. As with all elements of your communications strategy, your social media strategy needs to pivot.  We’ve shared some tips on creating a community in a crisis,…