By Jasmine Agyemang Digital communications have become essential resources for the public and, therefore, are particularly effective when it comes to connecting with your organization’s external audience. In fact, a large majority (82%) of Americans say they now get news from digital devices. Just as traditional media outlets are preparing for a future that involves…
By Jasmine Agyemang Online consumption has increased significantly in the last year due to the pandemic, which makes sense. But did you know that creating a robust LinkedIn profile for company executives can actually impact the bottom line of your business? With more than 700 million users on LinkedIn, executives can build trust and attract…
By Jasmine Agyemang “Unprecedented” became the buzzword of 2020 when the pandemic first began to wreak havoc on everyday lives. The list of impacts for employees, businesses and consumers is significant, and the PR space is no exception. The events of the last year threw a wrench in even the most strategic communications and PR…
By Jasmine Agyemang The series of events that have characterized 2020 are causing substantial change within the workplace, which is why it’s more important than ever for employers to check in with their teams. Giving employees a voice by seeking feedback, evaluating responses and taking action accordingly fosters a stronger community that is ultimately better…
By Jasmine Agyemang How many times have you heard the phrase “the new normal” since COVID-19 began? While some of us are still adapting, it’s time for leaders and communicators to look at the next normal. A crisis can cause tunnel vision with leaders only focusing on the here and now, so it makes sense…