Skip to content
KWI Communications
words shape worlds
KWI CommunicationsKWI Communications
  • About
  • Why KWI
  • Services
  • Our Work
  • Blog
  • Careers
  • Contact
  • About
  • Why KWI
  • Services
  • Our Work
  • Blog
  • Careers
  • Contact

Author Archives: Janna Dawson

Practicing for Your Mic-Drop Moment

Industry Trends & InsightsBy Janna DawsonNovember 10, 2020

By Janna Dawson In his book “Outliers,” Malcolm Gladwell popularized the idea that 10,000 hours of deliberate practice was the “the magic number of greatness” to become world-class in any field. He suggests that 10,000 hours of practice was even key to The Beatles’ success. Believe it or not, the same philosophy can be applied…

The Art of Pitching Media in a Pandemic

COVID-19, Industry Trends & InsightsBy Janna DawsonJuly 17, 2020

By Janna Dawson Public relations professionals know that effective pitching is an art – not a science. With COVID-19 coloring just about every story told since March, it’s more important than ever to understand how the pandemic is impacting media before you reach out with a story idea or a press release. Newsrooms have faced…

© KWI Communications. All Rights Reserved.

Go to Top