When Trust Is Your Currency

Originally published in PRSA’s Strategies & Tactics on May 1, 2021. By Celia Willis There has been a lot of discussion around strategic planning — or, more accurately, strategic pivoting — over the last year, as businesses and organizations were thrown head-first into an endless crisis loop.  Some were better prepared than others, but just…

Employee Wellness Is Your Bottom Line

By Celia Willis Almost overnight, a new specialty has emerged in professional services: wellness for remote workers. Salesforce, Axis Bank, Google, Nike and Microsoft all are hosting online meditation sessions for their thousands of employees now working from home. Supporting workforce wellness shows employees you care and contributes to a company’s overall success by increasing…

Opinion: Reach Out and (Don’t) Touch

Published in the Atlanta Journal Constitution on April 27, 2020. By Celia Willis Within hours of the 9/11 attacks, the queue at Red Cross blood donation centers wrapped around the block, long-estranged family members headed home for supper, and America’s churches were filled to overflowing. Our instinct, when threatened, is to seek each’s company. To…