How to Focus Your Creative Energy

Originally published in PRSA’s Strategies & Tactics on March 1, 2022. By Celia Willis Creation, the underlying “why” that drives humans forward, flows throughout a communicator’s unique skill set. Studies show that our creative “Aha!” moments trigger the brain’s pleasure center, which means a successful brainstorm could be the most rewarding part of the day.  Communicators don’t…

Resolving to Be Resilient: Coming Back From Burnout

Originally published in PRSA’s Strategies & Tactics on Jan. 1, 2022. By Celia Willis After almost two years of emails beginning with some iteration of “In these challenging times…,” I’m ready to talk about what’s next. It’s important to acknowledge the challenges we’ve faced, but after months of dwelling, I am exhausted. The heavy weight of burnout…

When Trust Is Your Currency

Originally published in PRSA’s Strategies & Tactics on May 1, 2021. By Celia Willis There has been a lot of discussion around strategic planning — or, more accurately, strategic pivoting — over the last year, as businesses and organizations were thrown head-first into an endless crisis loop.  Some were better prepared than others, but just…