KWI employs strategic public relations and social media campaigns to increase CSR reputation for Aflac

Despite the company’s long record of philanthropy, Aflac sought in recent years to increase awareness of its corporate social responsibility (CSR) efforts. Knowing that the success of any company depends on a favorable reputation, Atlanta-based communications firm KWI developed a robust, multi-channel campaign leveraging traditional and social media. After developing a strategy and key messages…

KWI develops effective executive communication strategy for national quick service restaurant

Working with the corporate communications team at one of the nation’s largest quick service restaurants, KWI helped create a messaging strategy for the company’s executives—defining and creating appropriate communication channels. Determining the right message first, and then communicating it via the right channel, from the right executive, supports our belief that successful communication starts with…

KWI media team tells the story of Brandon Tory on the national stage: Google data software engineer by day, rapper by night

Through strategic media relations and outreach, Atlanta agency KWI created a national platform from which Google data software engineer and rapper Brandon Tory could promote his music career while inspiring minorities to pursue their own passions – whether STEM-related, art-related or both. KWI’s media experts compiled a list of relevant contacts and developed pitches tailored…

How to Know What and When to Communicate

Communication is the cornerstone of every business. How companies respond and what they say can shape their brands for better or for worse. Strong communication can inspire change, create action and influence communities around you, while poor communication has the power to tarnish your brand or sever relationships with core audiences. While what you communicate carries a…

KWI partners with local nonprofit Ahimsa House to provide pro-bono outreach and social media support

KWI Communications, an Atlanta agency driven by its passion for building and investing in community, developed a Community Partnerships Program (CPP) in early 2019 asa a way fir its purpose-driven staff to provide skills-based volunteer hours to a local nonprofit organization. The KWI team chose Ahimsa House, Georgia’s first and only organization dedicated to helping…

KWI develops strategy for telling corporate social responsibility of nation’s premier energy company

Atlanta communications agency KWI was hired to help the nation’s premier energy company tell its corporate social responsibility (CSR) story. Past storytelling efforts were ad hoc, and a singular CSR report didn’t exist. With an increased interest by company stakeholders, customers and communities, developing and executing on a CSR strategy was more important than ever.…

KWI preserves reputation of global nonprofit with swift crisis communications tactics

A global non-profit organization contacted KWI, an Atlanta communications agency, for strategic communications support around the rollout of an investigative report into historical accounts of child abuse and misconduct from one of their international employees. We coordinated with the organization’s legal counsel and leadership to form a plan; discuss scenarios and victim-centric care and response;…

KWI improves national business communications by developing real-time content hub

Atlanta agency KWI was hired to help a fast-growing company keep up with the challenges of communicating business news to all of its operations around the country. A news portal existed, but there wasn’t a content strategy or a strategic plan for the portal’s functionality. Readership was poor. Working with the client team, KWI developed…

70-year-old business sees improved employee engagement and business operations with KWI’s management and communications infrastructure strategy

Atlanta communications consulting agency KWI, partnered with an established, global company with thousands of employees but very little communications infrastructure. What’s more: after a huge turnover of employees, there was virtually no pre-existing knowledge to help guide future content strategy. With a small team in place, KWI spearheaded a communications plan to reach all levels…