About

Michelle Bailey

Head of Finance and Operations
Top 3 Strengths: Relator, Developer, Analytical

Michelle manages all aspects of KWI’s financial actions and oversees the financial planning on accounts and the business life cycle. She brings more than 20 years of experience to her role, including management and executive administration support across a variety of industries like real estate, museum quality exhibitions, financial and communications institutions. Since joining KWI in 2018, she has successfully streamlined financial operations and processes, enabling KWI to grow and thrive. Over the course of her career, Michelle has remained highly valued in each of her roles for her results-oriented approach and her ability to retain lines of communication with the highest level of integrity and discretion in demanding and complex environments.

Natasha Joseph

Head of New Business Development
Top 3 Strengths: Harmony, Responsibility, Developer

Natasha’s extensive experience in internal and external communications seeps into every interaction she has – from peers and team members to clients with unique communication challenges. She specializes in change management communication, executive messaging, crisis and issues management and product launches. With both agency and corporate experience, Natasha is focused on meeting business objectives through creative, well-executed communications strategies and unparalleled client service. Before KWI, Natasha was Director of North America Business Operations for Merial Inc. Her extensive agency experience comes from eight years with GCI Group (now Cohn & Wolfe) and two years with Cosmo Public Relations.

Lindsay Gladu

Head of Practices

Top 3 Strengths: Connectedness, Ideation, Learner

Lindsay has a heart for storytelling and creating solutions to help businesses amplify their mission and vision. Her innate curiosity allows her to make connections between concepts and see to the core of a message, so it becomes relatable and relevant to the audience receiving it. Previously, Lindsay has worked on a number of KWI accounts – including Chick-fil-A, Aflac, GPC, NAPA Auto Parts, Cox, Crawford & Company – where she oversaw communications development and strategy while balancing the shifting priorities of each business. KWI leans on her to manage large-scale efforts that require an editor’s attention to detail and a strategist’s sense of the broader picture. 

Ed King

Head of Services
Top 3 Strengths: Ideation, Strategic, Competition

Ed King is a student of human behavior and a natural storyteller. He has engaged customers and employees alike for organizations like AT&T, The Home Depot, Smithsonian, La Quinta, Street Grace, Porsche, Reebok and Shell. He believes in taking a scientific approach to understanding why people act and gravitate toward certain jobs, ideas and behaviors. Ed understands that it takes both data and creativity to craft memorable, meaningful messages that employees crave. Building and growing brands that consistently win in the marketplace is his forte.

Kristi McBryar, PMP

Head of Corporate Communications

Top Three Strengths: Maximizer, Futuristic, Relator

Kristi brings twelve years of experience leading communications for non-profits, small businesses and large corporations. A natural problem solver, she thrives in finding strategic solutions that address root issues by taking a birds-eye-view approach and connecting results to a bigger picture. Kristi harnesses this superpower when working with her clients to deliver a personalized and results-oriented approach. She is a certified Project Management Professional (PMP)® and has completed the Leadership Development Program (LDP)®. Her experience includes work with organizations like Atlanta Ronald McDonald House Charities, Cox Automotive, Cox Communications, Cox Media Group, Chick-fil-A, Monkey Joes, Inc., Mobilitie, Southern Company and Westside Future Fund​.