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Daily Archives: March 3, 2021

The Connective Tissue That Holds Communities Together

Corporate CommunicationsBy Celia WillisMarch 3, 2021

Originally published in PRSA’s Strategies & Tactics on March 1, 2021. By Celia Willis Imagine your company as a human body for a moment. (In fact, the word “organization” stems from the Greek organon, meaning body.) Revenue and profit feed it. The face is your reputation, the skeleton is your company’s structure and the genome is…

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